Influence & Persuasion
When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency.
When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. If you want a raise, sometimes you need to persuade your boss. If you want to convince your team to adopt a change, help your staff make choices, or choose the best place for lunch, there is often influencing taking place.
In the context of human interaction, and interpersonal behavior, we will compare and contrast how and why we use influence and persuasion.
Learning Outcomes
At the end of this course, you will be able to:
- Make decisions about using persuasion versus manipulation
- Apply the concepts of pushing and pulling when influencing others
- Describe different techniques for getting persuasive conversations and presentations underway
- Make a persuasive presentation by using the 5 S’s
- Apply storytelling techniques to extend influence
- Leverage concepts of neuro linguistic programming in everyday influence and persuasion
Your Instructor
Dr. Clay Phillips is an organizational culture, soft skills, and mediation expert with more than 20 years of experience helping others develop stronger, more effective interpersonal skills. In his career he has trained more than 6,500 individuals in a variety of professional settings - all to compliment, develop, and train the best skills for effectively working and getting along with others. As a mediator he has mediating hundreds of court cases ranging from employment disputes, to personal injury, to product liability, to wrongful death, and highly contentious divorce and post-divorce disputes with great success. Dr. Phillips believes in people... he believes in the good nature of people and our desire to learn and improve our lives. His many years of experience as a mediator has taught him that the vast majority of people fall in this category, while very few do not. His training programs, workshops, seminars, and online courses have improved the lives of thousands, not just in the workplace but in every aspect of their lives. He hopes that you will find the information presented in this and other courses will be beneficial to you personally, individually, and professionally.